About us.

Shift Regional is a business solution that has been designed exclusively for Australian regional communities.

The digital platform and the associated recruitment services have been built upon the intellectual property gained from over 15 years of experience in attracting capital city residents to regional areas of Australia.

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Business colleagues walking and talking

History

The inspiration for the development of this unique suite of digital assets was born in March 2020. The global pandemic has spurned a heightened level of interest in the benefits of living and working in regional areas, as opposed to the suburban crush of the capital cities.

One of the founding partners of Shift is Mr Shane Manley. Shane, as the founding director of Pepper Brand Managers, has been the ‘consistent’ behind the very successful Evocities campaign. The Evocities was one of the first examples of how regional councils could work together to attract new residents and skilled workers to their respective Cities in New South Wales.

Shane’s agency (Pepper) conducted the original research in 2006, created the brand name (Evocities) and since the public launch in 2010, has continually planned, produced and managed the ongoing marketing campaign. Pepper has now received, monitored and reported on over 8,000 registered enquiries from its management of marketing campaigns for regional councils in both New South Wales and Victoria.

This experience identified the ‘gaps’ in the challenge of attracting skilled workers to regional and remote areas of Australia.

Shift Regional is a very unique digital platform, with an integrated CRM ecosystem, designed exclusively for regional councils and their communities. The team behind Shift then work on local engagement strategies to develop a clear understanding of their needs, regional development strategies and digital engagement programs are developed to help future-proof communities.

The business model behind Shift represents a genuine partnership between regional councils, their local employers and the Shift team.

Shane Manley

Shane Manley

Shane’s extensive business experience, from his 25-year career in senior management positions in the finance industry, through to 25 years of self-employment as the founding…

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Olivia Bates

Olivia Bates

Olivia has over 18 years of experience working in the HR and Recruitment space, specialising in end-to-end recruitment for all industries including Executive placements. With…

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Adrian Martin

Adrian Martin

Adrian has worked in various roles in the IT sector for over 16 years, as an IT consultant since 2008. His company Cura provides expert…

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